Glossary
LivePlain definitions for the domain terms you’ll see across Mocart.
Mocart uses these terms consistently across the studio, campaigns, and docs. When a definition matters for a workflow, the guide that owns it links back here.
| Term | Definition |
|---|---|
| Product | A core catalog entity — its title, brand, visual specs, and asset metadata. |
| Parent Product | A Product that rolls up its variants. Use this term for a variant group; Mocart never calls it a "SKU". |
| Asset | A generated or uploaded artifact — an image, video, 3D model, or Playable — or an in-progress Project. |
| Project | An Asset that’s an in-progress edit, carrying its recipe: clips, transitions, captions, overlays, and audio. |
| Campaign | A curated creative job scope: the product set, creative targets, review state, sharing, and delivery work for a specific push. |
| Creative | A Product-and-Asset pairing within a Campaign. A product can have one or more creatives depending on the campaign target. |
| Brand | A namespace that groups Products and defines their visual identity. |
| Brand Tone | The aesthetic, style, atmosphere, and finish the generation pipeline renders in. |
| Run (Job) | One async generation task. Its lifecycle runs queued → processing → success or failed. |
| Batch | A group of Runs with an aggregated status. |
| PDP | A product detail page on your store — a delivery destination. |
| Channel | A configured delivery destination: a paid ad, social, PDP, or ad network. |
| Concurrency cap | How many Runs can run at once for your account. Scales with your plan. |
| Daily generation cap | How many Runs you can start per day. Resets daily. |
| Asset Feed | A product-keyed API feed of approved Creatives for downstream systems. |
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