Presets

A preset is an admin-configured template that steers a generation toward a creative intent. One preset drives both image and video — at generation time Mocart composes it with your Brand Tone and any free-text prompt you add, so you set the direction once and reuse it.

Pick a preset

1. Open the Creative Studio and select a product.
2. Choose a preset for the creative intent you want.
3. Add a prompt to describe specifics, or leave it blank to run the preset as-is.
4. Generate. The same preset carries into animation, so the video stays consistent with the image.

The 8 active presets

Mocart ships 8 active presets, organized by funnel category so you can match the creative to where the buyer is:

• Conversion — presets that push toward a purchase decision.
• Awareness — presets that introduce the product to a cold audience.
• Consideration — presets that build interest and compare value.
• Seasonal — presets tuned to a moment or campaign window.