Creative Studio
LiveGenerate, compare, and refine creatives one product at a time.
The Creative Studio is where you turn one catalog product into finished creative. Start from the product image and metadata, choose the type of asset you want, generate options, then refine the version that works.
Start with the product
- Open the studio and pick a product from your catalog.
- Check the product image, product name, and any synced metadata before you generate.
- Keep Reference product name on when the product is visually ambiguous or appears with other objects. Adds the product name to the prompt. Helps with hard-to-interpret or multi-product images.
- Use Fit to Frame when a source image does not match the output ratio you need. It creates a cleaner frame before you animate or deliver.
Create an image
Image creation is the best first step when you need a clean key visual, a better product frame, or a stronger starting point for video.
| Control | Use it for |
|---|---|
| Preset | Choose the creative intent — for example Packshot, Lifestyle, UGC, Feature Demo, Material Quality, Hook & Benefit, Sensory KV, or a seasonal preset. |
| Image Prompt | Describe the visual result you want: setting, composition, product treatment, props, cast, caption, or any correction to the source image. |
| Additional Reference | Add another image when the model needs more context, a style cue, or a specific product detail to preserve. |
| Brand Tone | Keep the output aligned with your brand look, finish, and atmosphere across generations. |
| Reference product name | Adds the product name to the prompt. Helps with hard-to-interpret or multi-product images. |
Animate an image
Animation turns a selected image into video. Start from the strongest still, then describe motion instead of restating the whole scene.
| Control | Use it for |
|---|---|
| Animate Prompt | Describe camera movement, subject action, lighting movement, or the product behavior you want to see. |
| Preset | Carry the same creative intent into motion, so the video stays consistent with the image concept. |
| Duration | Choose the video length. Some motion modes require 8 seconds when both start and end frames are used. |
| Quality | Pick the generation quality available to your workspace and plan. |
| Fit to Frame first | Regenerate a clean 16:9 or 9:16 frame before animation when the source ratio would crop or letterbox poorly. |
| Animate as-is | Use the current image directly when you accept possible crop or letterbox tradeoffs. |
Compare and iterate
Generation is iterative. Keep multiple variants visible, pick the strongest one, and reuse its recipe when you want more of the same direction instead of starting over.
- Compare generated images and videos side by side in the variants panel.
- Use a generated image as a new reference when it gets the product or composition closer to what you want.
- Retry or import a recipe from a result when the direction is right but the output needs another pass.
- Annotate or edit only when a generated result is close enough to preserve; otherwise regenerate from a clearer prompt or reference.
Edit video
- Trim or cut to keep only the useful moment.
- Use aspect ratio, crop, and Zoom & Pan to fit the product inside the delivery frame.
- Duplicate, split, reverse, or boomerang when the motion needs a simple variation.
- Extract the current frame as an image variant when a video contains a useful still.
- Add basic production layers such as captions, logo, audio, or simple clip joins when they are available in your workspace.
Finish or scale up
When the creative is ready, deliver it directly, attach it to a campaign, or send the same idea into a batch. Need many products at once? See Bulk Generation to queue a batch with a shared prompt and preset.