The golden era of cheap social media ads is over. With rising CPMs and privacy changes (iOS 14+), Return on Ad Spend (ROAS) is trending down across the board. Here's what the data says and how to fix it.
The Silent Killer: Ad Fatigue
We analyzed over 500 ad accounts and found a clear correlation: as frequency increases, ROAS plummets. But it's not just about frequency; it's about creative staleness.
Brands that refresh their creatives weekly see a 27% higher ROAS than those that refresh monthly.
Quality vs. Quantity
You don't just need *more* ads; you need *better* ads. High-quality, immersive visuals that stop the scroll are essential. 3D product visualizations offer a premium look that distinguishes your brand from dropshippers using low-res supplier images.
Diversifying Channels
Relying solely on Facebook and Instagram is risky. 3D assets are versatile—they can be used for Google Swirl, Snap AR, and even immersive display ads, allowing you to reach audiences where your competitors aren't.
"Stop optimizing your bid strategy and start optimizing your user experience."