In the age of AI-driven search and automated bidding, the creative asset has become the single most important lever for performance. Yet, many brands are still relying on static, recycled images for their retargeting campaigns.
The Problem with Static Retargeting
Retargeting is about re-engaging users who have already shown interest. Showing them the exact same static image they ignored or scrolled past the first time is a wasted opportunity.
Ad fatigue sets in quickly. When a user sees the same creative multiple times, their brain learns to filter it out. This "banner blindness" results in lower click-through rates (CTR) and higher costs per acquisition (CPA).
Why 3D and Motion Win
Motion captures attention. 3D interactivity holds it. By using dynamic 3D assets in your retargeting ads, you allow users to explore the product from different angles, zoom in on details, and engage with the content.
Our data shows that interactive 3D ads can increase engagement times by up to 40% compared to static images.
The AI Advantage
With Mocart's AI-driven pipeline, you don't need a team of 3D artists to create these assets. Our platform automatically generates high-fidelity 3D models from your existing 2D catalog, making it scalable and cost-effective to refresh your creatives constantly.
"The creative is the new targeting. If your asset is boring, no amount of algorithm optimization will save you."